Also known as: Frieda · the girl · I · etuholefrieda
New Era lifestyle columnist who introduced Mavutu Conversations, exploring millennial women's choices, identity, and societal pressures.
A New Era lifestyle columnist shares her observation of her mother's endless demands as a caregiver and explains her own decision not to have children, citing lack of patience and a desire to give mothers like her own the space to rest and feel valued.
17 April 2026 · New Era →
A New Era lifestyle columnist shares her observation of her mother's endless demands as a caregiver and explains her own decision not to have children, citing lack of patience and a desire to give mothers like her own the space to rest and feel valued.
17 April 2026 · New Era →
A New Era columnist argues that alcohol does not diminish responsibility for respecting others' boundaries in social settings, noting that many women experience unwanted touching and harassment at parties and public events, and emphasizing that consent is not replaced by intoxication or social context.
2 April 2026 · New Era →
An article reflects on women's contributions to Namibia's independence struggle, post-independence development, and cultural preservation, noting that women have shaped feminist ideas to reflect local realities and remain central to the nation's ongoing progress.
27 March 2026 · New Era →
An opinion piece examines how millennial Namibian women experience independence today, noting they have gained greater education, workforce participation, and leadership visibility, yet still navigate uneven progress shaped by persistent gender roles, family obligations, economic pressures, and safety concerns. The author observes a shift toward self-determination and redefining success beyond traditional measures of economic stability or marital status.
20 March 2026 · New Era →
A New Era columnist argues that cultural messaging treating severe menstrual pain as normal prevents girls from seeking medical investigation for conditions like endometriosis, which affects roughly one in ten women globally, and calls for open conversations about women's health during Women's Month.
13 March 2026 · New Era →
An opinion piece argues that passive men and those who tacitly approve of abuse through their silence or social acceptance are major contributors to the persistence of domestic violence. The author contends that male accountability within peer groups—questioning abusive behavior rather than normalizing it—is essential to stopping harm.
6 March 2026 · New Era →
A New Era opinion column argues that gender-based violence survives not just because of abusers, but because family, friends, and community members shield perpetrators through silence, loyalty, and pressure on victims to forgive—making everyone complicit in enabling abuse.
20 February 2026 · New Era →
A New Era opinion column argues that food has historically been used as a tool of control and power in households, where women and children may eat last or less as a consequence of perceived disobedience, reflecting broader patriarchal structures that harm both women and men through rigid gender roles.
13 February 2026 · New Era →
A lifestyle column reflects on how Namibian mothers were constrained by tradition and patriarchy, often denied agency in marriage, work, and self-discovery, and argues that millennial women should extend compassion while unlearning harmful patterns their mothers could not escape.
7 February 2026 · New Era →
Frieda Mukufa introduces Mavutu Conversations, a lifestyle column for millennial women navigating identity and choice—addressing topics like childlessness, emotional labour, and the pressure to be everything to everyone. The column aims to create space for honest conversations about women's lived experiences that were previously whispered or dismissed.
23 January 2026 · New Era →