De Beers launches Desert Diamonds campaign to promote natural diamonds
De Beers Group has intensified efforts to boost demand for natural diamonds through a new phase of its global 'Desert Diamonds' marketing campaign, aiming to distinguish natural stones from synthetic alternatives and capitalize on growing consumer interest. Namibia produced 556,000 carats in the first quarter ending 31 March 2026, and diamonds remain critical to the country's economy.
De Beers' marketing push and Namibia's Q1 diamond output remain vital to the country's economy and export revenue.
5 June 2026 · Windhoek Observer →