Also known as: Ultimate Safaris (Pvt) Ltd · ultimate.earth
Tourism operator in Kunene Region involved in conservation partnerships and mining disputes; rebranded to ultimate.earth in 2026.
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Informanté
Conservation Travel Foundation (ultimate.earth, formerly Ultimate Safaris) facilitated support of approximately N$2.7 million towards the translocation operation
“Through the partnership with the Lion Recovery Fund, the Conservation Travel Foundation (CTF), the non-profit conservation arm of ultimate.earth (formerly Ultimate Safaris), facilitated support of approximately N$2.7 million towards the translocation operation, which is valued at approximately N$6.7 million in total.”
Close to 600 wild animals translocated from EtoshaWindhoek Observer
Ultimate Safaris argues that proposed mining activities threaten protection of critically endangered black rhino
“On the other side stand Ultimate Safaris and several conservancies, who argue that the proposed mining activities threaten one of Namibia's greatest conservation success stories—the protection of the critically endangered black rhino.”
Conservation and development must not become enemiesWindhoek Observer
Ultimate.earth (formerly Ultimate Safaris) allegedly operates Onduli Ridge luxury camp without leasehold
“Ultimate.earth allegedly operates the Onduli Ridge luxury camp without a leasehold in the Sorris Sorris conservancy, which falls under the jurisdiction of the Daure Daman Traditional Authority.”
Daure Daman TA objects ultimate.earth’s leasehold applicationThe Namibian
Ultimate Safaris was given exclusive rights over 27,000 hectares of land in Kunene region
“The commission agreed with Mashuna and directed that Ultimate Safaris dismantle the agreement, which gave the company exclusive rights over 27 000 hectares of land in the Kunene region, within 30 days.”
Tour operator treated with ‘kid gloves’ inanti-competition probeInformanté
ultimate.earth (formerly Ultimate Safaris) led a mobile eye-care initiative in partnership with Conservation Travel Foundation and T-UP Vision
“The programme, led by ultimate.earth (formerly Ultimate Safaris) in partnership with its non-profit Conservation Travel Foundation and T-UP Vision, a public benefit organisation focused on providing corrective eyewear to underserved populations, was rolled out as a pilot project in the Kunene Region.”
Eyewear programme brings sight to hundreds in Kunene RegionWindhoek Observer
Ultimate Safaris has rebranded to ultimate.earth
“Ultimate Safaris has rebranded to ultimate.earth as part of a new focus on conservation, community empowerment and environmental impact across Africa.”
Ultimate Safaris rebrands as ultimate.earthThe Namibian
Ultimate Safaris is under investigation by Namibian Competition Commission for anti-competition activities
“THE Namibian Competition Commission (NaCC) board has launched an investigation against tourism company Ultimate Safaris (Pvt) Ltd and three conservancies in the Khorixas area of the Kunene region for anti-competition activities.”
Competition commission to investigate Ultimate SafarisThe Namibian
Ultimate Safaris has invested over N$400 000 in its international guide exchange
“ULTIMATE Safaris, a conservation-based luxury travel operator in Namibia, has invested over N$400 000 in its international guide exchange.”
Ultimate Safaris invests N$400 000 in guide exchangeThe Namibian
Ultimate Safaris received equity funding to accelerate expansion plans
“The funding is set to accelerate Ultimate Safaris' expansion plans.”
Cirrus gets piece of Ultimate Safaris’ pieThe Namibian
Ultimate Safaris blames Office of the Environmental Commissioner for failing to assess mining impact before issuing clearance
“Ultimate Safaris blames the Office of the Environmental Commissioner for failing to assess the impact of mining on both rhinos and existing tourism activities before issuing environmental clearance certificates that allowed Ottilie Ndimulunde to re-open the mine.”
Traditional authorities on collision course over Goantagab MineA total of 575 animals were moved from Etosha National Park to conservation areas across Namibia, including communal conservancies in the Kunene Region, as part of efforts to restore wildlife populations, improve ecological balance, and strengthen community-based conservation.
17 July 2026 · Informanté →
A total of 575 animals were moved from Etosha National Park to conservation areas across Namibia, including communal conservancies in the Kunene Region, as part of efforts to restore wildlife populations, improve ecological balance, and strengthen community-based conservation.
17 July 2026 · Informanté →
A total of 575 animals were translocated from Etosha National Park to conservation areas across Namibia, including communal conservancies in the Kunene Region, as part of efforts to restore wildlife populations, improve ecological balance, and strengthen community-based conservation. The translocation was led by the Ministry of Environment, Forestry and Tourism through collaboration between government, communities, and conservation organisations.
17 July 2026 · Informanté →
A dispute in Kunene Region between the Dâure Daman Traditional Authority and tourism operator Ultimate Safaris over mining permits tests Namibia's ability to balance environmental protection, economic development, traditional governance, and the rule of law. The authority and local miners cite government-issued mining licences as opportunities for job creation and Black-owned enterprise participation, while conservationists warn that open-pit mining threatens habitat protection efforts for the critically endangered black rhino.
26 June 2026 · Windhoek Observer →
The Daure Daman Traditional Authority has formally objected to tourism operator ultimate.earth's application for a leasehold of communal land in Kunene Region, citing concerns about consultation and conduct. The objection, submitted to the Kunene Communal Land Board, is part of an ongoing dispute involving a Joint Management Agreement with three conservancies and a separate legal battle with Goantagab Tin Mine.
26 June 2026 · Windhoek Observer →
The Namibian Competition Commission has granted Ultimate Safaris a 90-day extension to respond to an investigation into an allegedly illegal agreement with three conservancies. The extension was granted under the Competition Act of 2003, though critics claim the NaCC is treating the company with "kid gloves" given the time it has been allowed to avoid complying with the commission's directive to scrap the exclusive agreements.
8 June 2026 · The Namibian →
Ultimate.earth, in partnership with T-UP Vision and the Conservation Travel Foundation, provided corrective glasses to nearly 500 residents and conservancy members across remote communities in Kunene Region, addressing limited healthcare access in the area.
6 June 2026 · Informanté →
Ultimate Safaris has rebranded to ultimate.earth to reflect a shift beyond traditional safari tourism toward protecting natural ecosystems while supporting local communities and sustainable development. The company said the rebrand reflects growing international demand for tourism linked to environmental and social responsibility, and it plans to strengthen conservation work and community partnerships across Africa.
13 May 2026 · Windhoek Observer →
The Namibian Competition Commission faces criticism for investigating conservancy tourism partnerships, with the Chamber of Environment calling instead for a probe into Namibia Wildlife Resorts' alleged anti-competitive dominance in national parks. The dispute raises questions about whether competition law is being applied in a way that could undermine the communal conservancy tourism model that supports rural livelihoods and conservation.
7 May 2026 · The Namibian →
The Namibian Competition Commission has initiated an investigation against tourism company Ultimate Safaris and three Kunene region conservancies for alleged anti-competition conduct, after the respondents defied a December 2024 cautionary notice to cease the conduct. The case stems from a complaint by a mining claimant seeking to reopen Goantagab Mine within a joint management area that the respondents oppose, citing potential harm to black rhino tourism.
21 April 2026 · The Namibian →
Namibia's aircraft operators say restrictive visa and work permit processes are constraining pilot availability, threatening aviation safety and tourism. The Aircraft Owners and Pilots Association notes that Namibia's pilot pool is exhausted, with only 2% of recent pilot job applicants being Namibian nationals, and calls for the Home Affairs ministry to expedite work permits for qualified foreign commercial pilots and flight instructors.
14 April 2026 · The Namibian →
Ultimate Safaris, a conservation-focused luxury travel operator, has invested over N$400 000 since inception in an international guide exchange programme. The initiative gives its annual 'Ultimate Guide of the Year' a three-week immersion experience with a partner operator abroad, fostering knowledge exchange and conservation partnerships.
28 March 2026 · The Namibian →
Cirrus Unlisted Investments has acquired a significant minority stake in Ultimate Safaris, a lodge and wilderness tour operator, to fund expansion as Namibia attracts more global high-end tourism.
18 February 2026 · The Namibian →