Also known as: Ultimate Safaris (Pvt) Ltd · ultimate.earth
Conservation-focused luxury safari and tour operator under investigation by Namibian Competition Commission for allegedly illegal agreements with conservancies; rebranded to ultimate.earth in 2026.
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June 2026
The Namibian
Ultimate Safariswas givenexclusive rights over 27,000 hectares of land in Kunene region
Source
“The commission agreed with Mashuna and directed that Ultimate Safaris dismantle the agreement, which gave the company exclusive rights over 27 000 hectares of land in the Kunene region, within 30 days.”
ultimate.earth (formerly Ultimate Safaris)leda mobile eye-care initiative in partnership with Conservation Travel Foundation and T-UP Vision
Source
“The programme, led by ultimate.earth (formerly Ultimate Safaris) in partnership with its non-profit Conservation Travel Foundation and T-UP Vision, a public benefit organisation focused on providing corrective eyewear to underserved populations, was rolled out as a pilot project in the Kunene Region.”
“Ultimate Safaris has rebranded to ultimate.earth as part of a new focus on conservation, community empowerment and environmental impact across Africa.”
Ultimate Safarisis under investigation byNamibian Competition Commission for anti-competition activities
Source
“THE Namibian Competition Commission (NaCC) board has launched an investigation against tourism company Ultimate Safaris (Pvt) Ltd and three conservancies in the Khorixas area of the Kunene region for anti-competition activities.”
Ultimate SafarisblamesOffice of the Environmental Commissioner for failing to assess mining impact before issuing clearance
Source
“Ultimate Safaris blames the Office of the Environmental Commissioner for failing to assess the impact of mining on both rhinos and existing tourism activities before issuing environmental clearance certificates that allowed Ottilie Ndimulunde to re-open the mine.”
Ultimate Safarisraised objections against mining in an areathat has succeeded in protecting threatened black rhinoceros
Source
“The Doro !Nawas and Ûibasen Twyfelfontein conservancies, together with the ≠Aodaman Traditional Authority and the tourism company Ultimate Safaris, have raised objections against mining in an area that has, for decades, succeeded in making the area between Khorixas and Uis the safest habitat for the threatened black rhinoceros.”
The Namibian Competition Commission has granted Ultimate Safaris a 90-day extension to respond to an investigation into an allegedly illegal agreement with three conservancies. The extension was granted under the Competition Act of 2003, though critics claim the NaCC is treating the company with "kid gloves" given the time it has been allowed to avoid complying with the commission's directive to scrap the exclusive agreements.
The Namibian Competition Commission has granted Ultimate Safaris a 90-day extension to respond to an investigation into an allegedly illegal agreement with three conservancies. The extension was granted under the Competition Act of 2003, though critics claim the NaCC is treating the company with "kid gloves" given the time it has been allowed to avoid complying with the commission's directive to scrap the exclusive agreements.
Ultimate.earth, in partnership with T-UP Vision and the Conservation Travel Foundation, provided corrective glasses to nearly 500 residents and conservancy members across remote communities in Kunene Region, addressing limited healthcare access in the area.
Ultimate Safaris has rebranded to ultimate.earth to reflect a shift beyond traditional safari tourism toward protecting natural ecosystems while supporting local communities and sustainable development. The company said the rebrand reflects growing international demand for tourism linked to environmental and social responsibility, and it plans to strengthen conservation work and community partnerships across Africa.
The Namibian Competition Commission faces criticism for investigating conservancy tourism partnerships, with the Chamber of Environment calling instead for a probe into Namibia Wildlife Resorts' alleged anti-competitive dominance in national parks. The dispute raises questions about whether competition law is being applied in a way that could undermine the communal conservancy tourism model that supports rural livelihoods and conservation.
The Namibian Competition Commission has initiated an investigation against tourism company Ultimate Safaris and three Kunene region conservancies for alleged anti-competition conduct, after the respondents defied a December 2024 cautionary notice to cease the conduct. The case stems from a complaint by a mining claimant seeking to reopen Goantagab Mine within a joint management area that the respondents oppose, citing potential harm to black rhino tourism.
Namibia's aircraft operators say restrictive visa and work permit processes are constraining pilot availability, threatening aviation safety and tourism. The Aircraft Owners and Pilots Association notes that Namibia's pilot pool is exhausted, with only 2% of recent pilot job applicants being Namibian nationals, and calls for the Home Affairs ministry to expedite work permits for qualified foreign commercial pilots and flight instructors.
Ultimate Safaris, a conservation-focused luxury travel operator, has invested over N$400 000 since inception in an international guide exchange programme. The initiative gives its annual 'Ultimate Guide of the Year' a three-week immersion experience with a partner operator abroad, fostering knowledge exchange and conservation partnerships.
Cirrus Unlisted Investments has acquired a significant minority stake in Ultimate Safaris, a lodge and wilderness tour operator, to fund expansion as Namibia attracts more global high-end tourism.